Label Me Confused

I’ve written in the past about why I think it’s so important to buy organic whenever possible (read this!). But, with so many food labels and quality “badges” on food these days, it can be hard to know which labels are meaningful and which are just hype.

Consumer Reports has created a sister site called Greener Choices, and they’ve done a terrific job of explaining what eco-labels on your food really mean. You can search by product, category, or certifier, and easily compare labels using their report cards. Check it out here.

Below is a graphic showing some of the more common eco-label badges you’ll find in stores, and Consumer Reports’ ratings of those badges based on verifiable standards, consistency, transparency, and independence.

Interestingly, there is a movement afoot to ban entirely the use of the word “natural” in labeling. The FDA has no definition or standards for the use of that word at all, and such products can include artificial colors, flavors, synthetics, GMOs, and pesticides. Read more about bogus “natural” greenwashing here.

What’s the moral of the story?

Caveat emptor!

Courtesy of Edible Monterey Bay magazine.

Courtesy of Edible Monterey Bay magazine.

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